Digital Content Specialist
On-siteHot Springs Village, Arkansas, United States
Job Summary
Manage and execute the Property Owners Association's digital content strategy by creating, publishing, and optimizing content across the website, landing pages, email platforms, and social media channels including Facebook, Instagram, LinkedIn, TikTok, YouTube, and X. Develop and launch paid advertising campaigns on Meta, LinkedIn, and TikTok to drive membership initiatives, lead generation, and visitor attraction, while monitoring performance metrics to optimize budgets and creative assets. Produce engaging written, graphic, and video content for community amenities, events, and promotional campaigns, ensuring all materials align with brand standards and support organizational goals.
Required Qualifications
- Minimum of 3 years of professional experience in digital marketing, digital communications, social media management, or content management
- Experience managing content through website Content Management Systems (CMS)
- Experience creating and managing landing pages using modern marketing platforms
- Experience with Website Content Management Systems (WordPress, Drupal, Sitecore, or similar)
- Experience with Meta Business Suite (including Ads Manager)
- Experience with Google Analytics 4
- Experience with Google Tag Manager
- Experience with Google Ads
- Experience with Email marketing platforms
- Experience with Canva and Adobe Creative Suite
- Experience with Video editing software
- Experience with Social media scheduling platforms
- Experience with Microsoft Office Suite
- Excellent copywriting and editing abilities
- Strong understanding of digital storytelling and audience engagement
- Knowledge of SEO best practices related to content optimization
- Experience creating digital campaigns that support lead generation and community engagement
- Ability to manage multiple projects while meeting deadlines
- Strong organizational and project management skills
- Ability to work independently while collaborating effectively across departments
- Experience creating, managing, optimizing, and reporting on paid social media advertising campaigns
- Strong understanding of audience segmentation, A/B testing, remarketing, conversion tracking, and campaign optimization
- Ability to interpret campaign analytics and translate data into actionable marketing recommendations
- Experience managing advertising budgets and maximizing return on investment (ROI)
Desired Qualifications
- Degree in marketing, Communications, Public Relations, Journalism, Digital Media, or related field preferred
- Google Tag Manager (preferred)
- Google Ads (preferred)
- Photography and videography experience preferred
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