Digital Content Marketing Specialist

Develop and execute content-driven marketing initiatives focused on customer loyalty and engagement by translating business objectives into actionable content strategies. Coordinate mixed-format content creation including text, visual assets, and video, while managing external partners and maintaining consistent tone of voice across all channels. Support campaign activation for ABM, product releases, and customer onboarding by defining formats and managing calendars aligned with specific customer journey phases. Leverage AI tools for content optimization and scripting while identifying emerging trends in digital formats. Work within the Legal & Regulatory loyalty team to drive product adoption and retention.