Digital Content Marketing Specialist

Contribute to overall content lifecycle management, from creation and editing through approvals, publishing, and optimization while meeting deadlines. Write content and provide support in enhancing engagement through creative elements, collaborating with the design team on templates, infographics, and visual assets. Guide, develop, and execute strategies for content, communications, and engagement, taking ownership of deliverables and outcomes. Support the Campaign & Demand Generation team with content aligned to acquisition campaign strategy and use data analytics to drive content decisions. Contribute to SEO and SEM initiatives with keyword optimization, content tagging, and metadata management. Drive marketing asset creation including infographics, sell sheets, and presentations to drive demand. Contribute to content development and execution through blog and social media channels, supporting thought leadership objectives. Monitor and analyze KPIs, proactively identify opportunities, and present rationalized solutions to organizational leaders. Advocate for a vision and drive commitment among cross-functional stakeholders. This role reports to the Manager of Corporate Communications and is based remotely in the US.