Digital & Content Marketing Specialist
On-site · Aguascalientes, Aguascalientes, Mexico
Job Summary
Lead Marketing Communications and Brand Strategy for Mexico and LATAM, translating commercial priorities into high-impact brand, digital, and demand generation initiatives. Define the content roadmap by channel, oversee budget execution and performance analytics, and drive digital transformation to enhance sales effectiveness, accelerate lead conversion, strengthen value proposition, and support customer retention. Responsibilities include Demand Generation & Digital Transformation (managing digital platforms and content), Brand positioning and go-to-market narratives to drive engagement and lead generation, Commercial Enablement (webinars, demos, video selling, email campaigns, podcasts), Lead Management & CRM integration with MS Dynamics 365 and Marketo, and Performance & Budget tracking with actionable insights.
Required Qualifications
- 3+ years of experience in digital customer acquisition and virtual selling
- Proficiency in Microsoft Office and Power BI
- Proficiency (2+ years) with marketing automation platforms (e.g., Marketo)
- Desktop publishing skills with proficiency in Adobe Creative Suite
- Proficiency (2+ years) with CRM systems (e.g., Microsoft Dynamics or Salesforce)
- Fluent in English and Spanish
- Intermediate Portuguese (preferred)
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.