DIGITAL CONTENT MANAGER - KSFY/KDLT
On-siteSioux Falls, South Dakota, United States
Job Summary
Write and publish news, weather, and sports coverage across all digital platforms while gathering user-generated and enterprise material. Develop strategies for live and on-demand content to expand CTV and streaming efforts, overseeing a team of producers to meet production goals. Collaborate with reporters to identify breaking stories for digital distribution, strategize content plans, and illustrate weekly successes using analytics tools. Monitor engagement metrics to optimize video placement, track algorithm changes on social platforms, and integrate AI-driven tools for automation. Manage content flow, prioritize stories, and maintain a schedule for the digital team while working flexible shifts including evenings, weekends, and holidays.
Required Qualifications
- Experience developing, creating, and executing content for broadcast, digital, and social
- Knowledge of SEO best practices and social media strategies
- Familiarity with digital publishing tools and content management systems (CMS)
- Must be willing to work in Sioux Falls, SD
- Flexible work hours required, must be willing and able to work a variety of shifts, including but not limited to: mornings, afternoons, evenings, late nights, holidays, weekends, and possible overtime hours
- KSFY/KDLT-TV/Gray Media is a drug-free company
Desired Qualifications
- BS/BA in Journalism/Communications or equivalent background preferred
- Ability to identify, evaluate, and integrate emerging AI technologies
- Knowledge of AI's role in SEO optimization
- HTML, Canva, and Adobe Creative Suite experience are preferred, as well as knowledge of ENPS
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