Digital Content & Growth Manager
On-siteSingapore, Singapore
Job Summary
Develop and execute an integrated cross-channel content strategy aligned with business objectives, managing end-to-end creation, editing, and publishing while ensuring messaging consistency. Create and optimize paid advertising assets, including static creatives and video content, through established testing frameworks and refresh plans. Partner with Organic Growth to develop GEO, SEO, and AI content roadmaps that improve search visibility and discoverability. Analyze performance metrics across owned and paid channels to identify gaps, recommend optimizations, and share data-driven insights with stakeholders. Coordinate with Growth, Brand, Product Marketing, and external agencies to deliver measurable marketing outcomes.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related discipline
- 6+ years of experience in content marketing, digital marketing, or growth marketing
- Experience managing integrated content campaigns across multiple digital channels
- Strong copywriting, editing, and storytelling skills
- Experience creating paid advertising creatives for digital campaigns
- Knowledge of SEO best practices and content optimization
- Familiarity with AI-assisted content creation and AI search optimization
- Experience using content analytics and marketing performance tools
- Ability to manage multiple projects and stakeholders in a fast-paced environment
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.