Digital Content & Creative Manager
$85,000–$100,000 year
On-site · Plano, Texas, United States
Job Summary
Digital Content & Creative Manager responsible for shaping and protecting the PopStroke brand across all digital channels, with hands-on design, video production, content creation, and creative governance. Lead the development of social content, email campaigns, and digital assets while ensuring brand consistency, scalable asset management, and compelling storytelling. Collaborate with Digital Marketing, Social Media, Operations, Hospitality, Local Marketing, and Sales to support campaigns, grand openings, memberships, events, and venue activations. Key focus areas include design graphics, video editing, content strategy, brand standards, and field-content collection, with travel to venues as needed. The role blends player/coach responsibilities, potential leadership growth, and a strong emphasis on visual storytelling, asset optimization, and cross-team collaboration. Requirements include a Bachelor's degree (preferred), 5+ years in digital content/creative marketing, proficiency with Adobe Creative Suite and other tools, a strong portfolio, and the ability to travel up to 25%.
Required Qualifications
- Bachelor's degree preferred in Marketing, Communications, Digital Media, Graphic Design, or related field
- 5+ years of experience creating digital content, social media content, video production, or creative marketing campaigns
- Experience leading content creation for a consumer-facing brand, hospitality, restaurant, entertainment, or lifestyle company preferred
- Strong portfolio demonstrating expertise in video editing, photography, graphic design, and social-first content creation
- Proficiency with Adobe Creative Suite, Canva, CapCut, Premiere Pro, Final Cut Pro, or similar creative tools
- Experience creating content for Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging platforms
- Strong understanding of digital marketing, content performance metrics, and platform best practices
- Ability to travel up to 25%
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