Digital Content Coordinator
$60,000–$60,000 year
On-siteTroy, Michigan, United States
Job Summary
Digital Content Coordinator at SSDM collaborating with the Digital Content Manager and performance/creative teams to plan, write, and optimize digital content for client websites and campaigns. Responsibilities include writing short/long-form copy for blogs, social, ads, and landing pages; conducting SEO keyword research and producing search-optimized copy; building and updating web pages in WordPress; maintaining content resource centers on client sites; supporting SEO audits; analyzing client websites to identify improvements; extracting insights from data sources to evaluate SEO and content campaigns against KPIs; maintaining content calendars; editing, proofreading, and QA; staying current on industry best practices; proactively self-teaching on platforms and tools; and contributing to a fast-paced, collaborative, growth-focused agency culture with a hybrid work model.
Required Qualifications
- Bachelor’s degree in Advertising, Marketing, Communications, Public Relations or relevant field or equivalent experience
- WordPress (CMS) experience
- SEO copywriting experience
- AP style proficiency
- Experience with Google Docs/Drive/Sheets
- Ability to learn new technologies quickly
- Strong writing/editing/proofreading
- Ability to adapt writing to brand standards
- Strong organizational/time-management skills
- Familiarity with SEO tools (Moz, SEMrush)
- Experience conducting keyword research for SEO
- Experience building/editing web pages (WordPress)
- Content calendars management
- Experience with content QA and editorial review
- Data analysis from Google Analytics or similar
- Collaborative cross-team work
- Ability to stay current with digital trends
- Open to learning new platforms/tools
- Experience with social media engagement strategies
- Creativity in content ideas
- Attention to detail
- Excellent written communication in English
Desired Qualifications
- Bachelor’s degree in Advertising, Marketing, Communications, Public Relations or relevant field or equivalent experience
- WordPress CMS experience
- SEO copywriting experience
- AP style proficiency
- Experience using Google Docs, Drive, Sheets
- Ability to learn new technologies quickly
- Strong writing, editing and proofreading skills
- Ability to adjust writing style to brand standards
- Strong organizational and time-management skills
- Experience with social media engagement strategies and best practices
- Knowledge of SEO tools (Moz, SEMrush, etc.)
- Ability to conduct keyword research and optimize copy for search
- Experience building or editing webpages and adding images
- Ability to perform content audits and identify optimization opportunities
- Experience with content calendars and project management
- Data-driven mindset with ability to analyze metrics (e.g., Google Analytics)
- Collaborative mindset and ability to work with cross-functional teams
- Creative mindset with willingness to push the envelope
- Curiosity and willingness to self-teach on platforms/tools
- Experience with blogs, landing pages, ad copy and short/long-form content
- Familiarity with digital marketing concepts and brand storytelling
- Attention to detail and commitment to quality
- Experience with social media content strategy
- Experience with content management and QA processes
- Understanding of digital marketing best practices
- Strong communication and teamwork skills
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