Digital Content and News Director - KFBK
$70,304–$80,000 year
On-siteSacramento, California, United States
Job Summary
Oversee online news content activities for KFBK, including social media, by planning, developing, and acquiring content for digital sites and segments. Create measurable demand generation campaigns that drive traffic to iHeartMedia's websites, managing landing pages, display, retargeting, and in-app advertising while evaluating outside vendors. Collaborate with Marketing, Operations, Sales, and senior leadership to shape strategies, devise new features, and adapt to breaking local or national news topics. Contribute on-air segments for KFBK Morning & Afternoon News as requested and fill in as a back-up producer when needed. Requires proficiency in Microsoft Office, Google Analytics, Hubspot, Salesforce, and social tools like Hootsuite and Tweetdeck. Salary range $70,304 - $80,000; Full-time, Regular Time in Sacramento, CA.
Required Qualifications
- Proficient in Microsoft Office suite
- Proficient in social networking platforms
- Proficient in Google Analytics
- Proficient in Hubspot
- Proficient in Salesforce or similar tools
- Ability to adapt in real-time to different breaking local news and/or national trending topics
- Knowledge of social apps including Social Flow, Hootsuite and Tweetdeck
- Highly proficient in digital content including websites, social media, blogs and mobile/tablet applications, video, etc.
- Demonstrated excellence in demand generation marketing
- Excellent oral and written communication skills
- Proven writing, editing, proofreading and copywriting skills
- Excellent project management skills
- Strong attention to detail
- High work standards
- Ability to work independently and collaboratively with a matrixed team
- Experienced journalist who's covered and wrote news for either radio, television, newspaper, digital news
- Some on-air experience on radio or television
- Ability to learn news systems quickly
- Bachelor's degree preferably in Marketing, Journalism or Communications
- Respect for others
- Strong belief that others should do this in return
- Full proficiency and understanding of job function
- Ability to work independently with minimal guidance
- In-depth knowledge of key business drivers and how this impacts your team
- Experience in team and project management for mid-sized projects
- Ability to recognize and mitigate risk
- Confidence to solve complex problems using multiple sources of information
- Growth mindset and desire for continued knowledge sharing and learning
- Understanding of impact of your own decisions
- Ability to identify new opportunities for continued improvement across business
- Comfort acting as a trusted advisor for colleagues with less experience
- Ability to manage complex and confidential information
- Ability to influence others to build consensus across all levels
Desired Qualifications
- Familiarity with Adobe Creative Suite
- Media experience preferred as a news reporter, anchor, or producer
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.