DIGITAL COMMERCE ANALYST, MARKETING
On-siteMuscatine, Iowa, United States
Job Summary
Lead keyword, search, and category analysis to identify growth opportunities, improve product visibility, and support digital commerce strategy. Monitor competitive activity and marketplace trends, developing recommendations that strengthen merchandising performance. Optimize product listings, content, and digital shelf execution to improve customer engagement, conversion, and brand consistency. Develop reporting frameworks, translating complex data into actionable insights for merchandising, marketing, and channel teams. Analyze ecommerce and digital marketing performance, providing data-driven recommendations that improve ROI. Manage and optimize PPC campaigns, including targeting, budget allocation, and performance improvements. Support assigned retail partners by executing digital commerce initiatives, resolving issues, and ensuring alignment with ecommerce objectives. Conduct listing audits and implement enhancements that improve content accuracy, pricing integrity, and sales performance. Perform on-site work in Muscatine, IA with 5-10% travel for training and trade shows.
Required Qualifications
- 1 or more years of experience performing a similar role
- Exposure to setting up and managing digital commerce PPC campaigns
- Proficiency with MS Office Suite, particularly skilled at manipulating data in Excel
- Ability to communicate effectively and stay organized
- Driving results, managing performance and thinking creatively
- Ability to bring enthusiasm to teamwork
- 5-10% for training and possible trade shows
Desired Qualifications
- Bachelor's Degree preferred (Business, Communications, Marketing, or related area of study)
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