DIGITAL COMMERCE ANALYST, MARKETING
On-siteMuscatine, Iowa, United States
Job Summary
Lead keyword, search, and category analysis to identify growth opportunities and improve product visibility. Monitor competitive activity and marketplace trends while developing recommendations that strengthen merchandising performance. Optimize product listings, content, and digital shelf execution to enhance customer engagement and brand consistency. Develop reporting frameworks that translate complex data into actionable insights for merchandising and marketing teams. Manage PPC campaigns, including targeting and budget allocation, and conduct listing audits to ensure content accuracy and pricing integrity. Support assigned retail partners by executing digital commerce initiatives and resolving issues. This role is performed on-site in Muscatine, IA, with 5-10% travel for training and trade shows.
Required Qualifications
- 1 or more years of experience performing a similar role
- Exposure to setting up and managing digital commerce PPC campaigns
- Proficiency with MS Office Suite, particularly skilled at manipulating data in Excel
- Ability to communicate effectively and stay organized
- Driving results, managing performance and thinking creatively
- Ability to bring enthusiasm to teamwork
- 5-10% for training and possible trade shows
Desired Qualifications
- Bachelor's Degree preferred (Business, Communications, Marketing, or related area of study)
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