Digital & Brand Marketing Strategist – COREtec Floors
On-siteMelbourne, Victoria, Australia
Job Summary
Own COREtec's brand and awareness across Australia and New Zealand by managing social channels on TikTok, Instagram, Facebook, and LinkedIn through organic and paid strategies. Build B2B campaigns targeting trade audiences using audience data to sharpen performance and produce on-brand content via Adobe Creative Suite. Plan and project-manage in-market activations and retail display rollouts, coordinating international supply, logistics, and installation schedules with the sales team. Manage the creative agency and freelancers while reporting campaign results to APAC leadership. Based in Melbourne or Sydney, this largely in-office role requires a hands-on strategist to execute digital-first campaigns that drive sell-through.
Required Qualifications
- Minimum 3 years in a marketing role
- Proven hands-on experience across social media, email marketing, and paid digital advertising (Meta, Google)
- Ability to create and adapt engaging content, brief agencies, manage creative production, and maintain brand consistency across all touchpoints
- Excellent written and verbal skills, with the ability to tailor messaging for both trade and consumer audiences
- Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Lightroom)
- Bachelor's degree in Marketing or a related field, or equivalent hands-on experience
- Based in Melbourne or Sydney, with the right to work in Australia
- Ability to create and adapt engaging content, brief agencies, manage creative production, and maintain brand consistency across all touchpoints
Desired Qualifications
- Experience in flooring or building materials, or adapting global brand guidelines to local markets
- A genuinely digital-first background — adjacent fields welcome (data/analytics, agency, or tech) with a strong portfolio to show for it
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