Digital Brand Experience Specialist
$105,740–$130,620 year
Hybrid · Atlanta, Georgia, United States or Neenah, Wisconsin, United States
Job Summary
Digital Brand Experience Specialist focused on executing and enhancing enterprise B2B websites and customer-facing portals. You will translate strategy into well-defined features and acceptance criteria, drive backlog readiness, participate in PI planning, coordinate delivery, lead UAT, manage incidents related to website experiences, collaborate with cross-functional teams, and analyze performance data to identify improvements. The role emphasizes agile delivery, clear requirements, and end-to-end execution from discovery through release, supporting global digital initiatives within a flexible hybrid work environment.
Required Qualifications
- Bachelor’s degree in a relevant field with 5+ years of experience
- Degree in Marketing, Information Science / Information Technology, or Computer Science, with relevant professional experience
- 5+ years of experience supporting websites or digital products in a product, digital experience, or delivery-focused role
- Deep understanding of Agile methodologies and hands-on experience using tools such as JIRA, Craft, or Azure Boards
- Knowledge of digital marketing and owned-channel strategies and how they apply to website and portal experiences
- Demonstrated ability to prepare and present timelines, reports, KPIs, and status updates to both technical and non-technical stakeholders
- Strong project coordination and delivery management skills
- Experience pulling and interpreting data from analytics and performance tools (Google Analytics, Webmaster Tools, Search Console)
- Demonstrated ability to prioritize multiple initiatives with strong attention to detail and time-management
- Ability to work independently while remaining collaborative
- Experience balancing multiple stakeholders in fast-moving environments
- Experience supporting requirements definition, acceptance criteria creation, and UAT validation for digital initiatives
- Preferred: B2B website or digital platform experience
- CMS/enterprise platforms experience (e.g., AEM, Sitecore, Contentful)
- Experience with commerce engines (Magento preferred)
- Familiarity with analytics tagging and AI capabilities related to digital products
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