Digital Analytics Specialist
Remote · Santiago de los Caballeros, Santiago Province, Dominican Republic
Job Summary
Implement and validate conversion tracking, configure GTM and GA4 tracking to support accurate data collection and reporting, and QA data across demo and production environments. Maintain tracking sheets, pixel inventories, event definitions, and QA notes while supporting governance with naming conventions and consent-aligned practices. Collaborate with UX, Marketing, IT, developers, and external stakeholders on tracking requirements, provide access and training for self-serve data, and support insights that help teams evaluate performance and identify opportunities for improvement.
Required Qualifications
- Bachelor’s degree
- 1-2 years of work experience in an analytics-focused role with experience including digital analytics, tracking, or marketing analytics
- Experience with Google Tag Manager (GTM) and Google Analytics (GA4)
- Understanding of data layer structure, event tracking, and marketing pixels
- Ability to meet deadlines, work independently, and think critically in a fast-paced work environment
- Excellent organizational, time management, and project management skills
- Solid written and verbal communication skills and proven ability to work cross-functionally at all levels
- Willingness to complete a company-sponsored advanced certification in Digital Analytics, Tracking, or a related field.
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