Digital Analyst
$52,000–$104,000 year
HybridMinneapolis, Minnesota, United States
Job Summary
Conduct online reporting, collection, and analysis of complex digital qualitative and quantitative metrics from multiple sources while administering the site analytic reporting system. Present data in a clear and compelling way to communicate insights, tell a story, and influence strategy for customer acquisition, product management, and website experimentation teams. Assist in dataset creation by developing measurement plans, technical requirement documents for tagging, and data quality control processes. Manage workload within the team by partnering with analytics department leads and senior marketing leaders to prepare for weekly agile meetings and bi-weekly marketing alignment sessions. Own the creation and reporting of monthly KPIs and dashboards, ensuring best practices in marketing performance. Must be onsite in Minneapolis 4 days/week, 1 day remote. Base hourly range is $25-50 per hour.
Required Qualifications
- Bachelors degree or equivalent
- 2-5 years of relevant experience
- Digital analytics experience developing meaningful KPIs, Solution Design References (SDR), reporting, insights, and interpreting results
- Experience conducting analyses of digital data using Adobe Analytics, Adobe Customer Journey Analytics
- Experience leading and coaching employees
- Ability to share compelling insights using MS PowerPoint to C-suite audiences
- Strong relationship & communication skills working with colleagues and business partners; influencing customers on recommendations
- Experience with leading enablement, COE, self-service analytics initiatives
- Must be able to be onsite in Minneapolis 4 days/week, 1 day remote
Desired Qualifications
- 3+ years of experience working in a big data environment (AWS, Azure) for data wrangling or analysis
- Experience working with Customer Data Platforms (CDP) such as the Adobe Experience Platform or Adobe Real Time CDP
- Experience coding in Pyspark, Python, SQL
- Ability to work and thrive in collaborative work environment as well as independently to drive results
- Proven track record of driving Analytics into actionable business outcomes
- Experience in financial services with knowledge of products, customers, transaction and interaction data, including source systems
- Demonstrated understanding of statistical analyses methodologies
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