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Dentsu Aegis2 days ago

Digital Analyst (K/M)

Hybrid · Warsaw, Mazovia, Poland

Type
Full Time
Level
Mid Level
Education
Not Specified
Company size
Enterprise

Job Summary

Digital Analyst responsible for designing and developing analytics ecosystems tailored to client needs (e-commerce, custom sales/lead processes, cross-domain tracking, mobile apps); conduct audits of analytics implementations; monitor trends in digital analytics, data quality and privacy; implement and configure analytics tools (Google Analytics/GA4, Campaign Manager), ad servers (CM360, Adform, MMP) and third-party solutions; collaborate with developers and marketing teams to define measurement requirements, validate tracking, and document deployments and measurement changes; advanced GA GTM usage, CMP configuration (Consent Mode v2), and data visualization of results via Looker Studio; familiarity with server-side tracking, and optional tools like BigQuery/Tableau. The role involves collaboration with Polish and international teams, with a hybrid work arrangement in Warsaw.

Required Qualifications

  • At least 3 years of experience as an Analyst
  • Advanced knowledge of GTM
  • Experience configuring Google Analytics and Google Analytics 4
  • Experience in configuration of Google Campaign Manager
  • Good knowledge of Excel
  • Knowledge of digital marketing (SEM, SEO, Programmatic, affiliate, etc.)
  • Knowledge of Ad operations
  • Ability to visualize data (interpreting results and presenting them)
  • Current knowledge in digital analytics
  • Awareness of new tools, functionalities, changes
  • Very good knowledge of Looker Studio (Google Data Studio)
  • Nice-to-have: BigQuery, Tableau, Basic JavaScript, mobile analytics, Tealium
  • Good knowledge of SQL

Desired Qualifications

  • Mile widziane: Looker Studio (Google Data Studio), BigQuery, Tableau, Tealium, podstawy JavaScript, analityka mobilna, Ad operations, SQL, CMP/Consent Management Platform, GTM advanced knowledge, Google Analytics 4 configuration, Google Campaign Manager, data visualization, cross-domain tracking, dataLayer, mobile analytics, SEM, SEO, Programmatic, afiliacja
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Dentsu Aegis

Digital Analyst (K/M)

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