Digital Advocacy Manager
$90,000–$120,000 year
On-siteTysons, Virginia, United States
Job Summary
Lead NADA's digital advocacy strategy across social media and emerging platforms to strengthen visibility, relevance, and authority. Monitor policy and political developments to identify timely opportunities for shaping conversations and advancing advocacy priorities. Translate complex policy issues into clear, credible, and engaging digital content, including multimedia formats like videos, graphics, and reels. Develop and expand advocacy campaigns using creative storytelling, partnerships, and trends to drive awareness and engagement. Maintain an active digital presence year-round, coordinating with internal teams to maximize reach and policy impact. This full-time role includes occasional travel up to 10% for trade shows and events.
Required Qualifications
- Bachelor's degree in communications, public relations, journalism, political science, public policy, marketing, or a related field
- Equivalent amount of relevant experience
- Minimum 5 years of experience in public policy, advocacy, public affairs, social media strategy, and/or digital content creation
- Association, Capitol Hill, government affairs, or related experience
- Demonstrated ability to translate complex public policy, legislative, regulatory, or political issues into compelling and accessible content for digital audiences
- Strong understanding of social media platforms, digital trends, audience engagement, and content strategy
- Demonstrated experience creating and executing social media campaigns
- Strong writing, editing, and communication skills
- Ability to adapt messages for different audiences and platforms while maintaining a consistent brand voice
- Experience creating and editing multimedia content, including short-form video, graphics, photography, and infographics
- Strategic, proactive, and forward-thinking approach
- Confidence to bring new ideas, identify opportunities, and recommend where and how NADA should engage digitally
- Ability to build strong cross-functional relationships and collaborate across departments to achieve shared goals
Desired Qualifications
- Association, Capitol Hill, government affairs, or related experience
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