Digital Advertising Specialist
On-siteManila, Metro Manila, Philippines
Job Summary
Own and execute end-to-end paid media strategy across social and search platforms, aligning campaigns with awareness, consideration, or conversion objectives. Design and manage full-funnel digital campaigns on LinkedIn, Google Search (including Google Ad Grant), Meta, and YouTube, optimizing for performance while managing budgets and billing within constrained nonprofit environments. Develop audience targeting strategies for B2B and advocacy audiences using A/B testing, and implement tracking frameworks to deliver actionable insights to non-specialist stakeholders. Collaborate with Communications and Design teams to align paid and organic strategies, and coach internal staff on best practices and emerging opportunities.
Required Qualifications
- A proven track record of planning, executing, and analysing successful paid digital advertising campaigns with measurable results
- Hands-on experience managing campaigns on LinkedIn Ads
- Hands-on experience managing campaigns on Google Search Ads
- Demonstrated ability to design and manage multi-stage campaigns across the marketing funnel (awareness to conversion), with clearly defined objectives and KPIs
- Experience building and refining audience segments for professional, B2B, or advocacy-focused campaigns
- Strong analytical skills with proficiency in campaign reporting tools (e.g., Google Analytics, platform-native dashboards) and the ability to communicate insights clearly to non-technical teams
- Excellent stakeholder management skills, with experience working across cross-functional teams and advising senior colleagues
- Fluency in English
- Strong copywriting skills and experience creating or briefing digital ad creatives (e.g., via Canva or design teams)
Desired Qualifications
- experience with the Google Ad Grant program
- Experience managing paid campaigns on Meta (Facebook/Instagram), YouTube, or TikTok
- Familiarity with nonprofit, NGO, media, or B2B/SaaS sectors where marketing supports mission-driven or professional engagement goals
- Comfort operating effectively within tight budget constraints and prioritising initiatives for maximum impact
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