Digital Advertising Specialist
RemoteUnited States
Job Summary
Create compelling ad content including text, images, videos, and media tailored to each platform's format. Launch, monitor, and optimize advertising campaigns on Google Ads, YouTube, Facebook, Instagram, and LinkedIn to meet performance objectives. Define specific demographics and interests to target the right audience, select optimal placements, and set up conversion tracking to measure effectiveness. Improve ad quality scores by ensuring relevance and expected click-through rates while ensuring content complies with platform policies. Collaborate with the creative team to align messaging and stay up-to-date with platform updates. Hit agreed performance metrics and communicate results with management.
Required Qualifications
- Bachelor's degree in Marketing, Business, Statistics, or a related field
- Proven experience in digital marketing analytics, with a focus on Google Tag Management and Google Analytics
- Strong analytical skills and proficiency in data analysis tools
- Excellent communication and presentation skills
- Google Tag Manager and Google Analytics certifications are a plus
- A dual Monitor setup is required (at least 8GB of RAM)
- Must have at least 25 MBPS internet speed
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