Digital Acquisition & Performance Marketing Executive
On-siteHong Kong, Hong Kong
Job Summary
Develop and execute comprehensive performance marketing strategies across the Asia Pacific region, collaborating with digital agencies to drive PR Newswire's regional growth. Plan and manage paid advertising campaigns on SEM, Display, Social Media, Programmatic, eDM, and GDN channels while optimizing landing pages with the creative team. Monitor campaign metrics to improve ROI and implement SEO best practices to enhance organic search rankings. Work closely with the content team to ensure consistent messaging across digital channels and stay updated on emerging marketing trends. This role requires a Bachelor's degree, 5+ years of experience, and proficiency in tools like Google Analytics and Eloqua. Based in Singapore at The Concourse, the position offers a hybrid work environment with competitive medical coverage and wellness benefits.
Required Qualifications
- Bachelor's degree
- 5+ years of relevant experience in a sizable organization
- Strong command of English and Mandarin Chinese
- Office Location: 300 Beach Road, The Concourse, Singapore
Desired Qualifications
- Experience with tools like Eloqua, HTML, and familiarity with Mainland China's digital ecosystem
- Proven track record of managing successful digital campaigns with attention to detail and an innovative approach
- Proficiency in performance marketing platforms and analytics tools (e.g., Google Analytics)
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