Digital Account Executive
On-site · Charlotte, North Carolina, United States
Job Summary
Beasley Media Group is seeking a Digital Account Executive to sell marketing solutions to local businesses and advertising agencies. You will engage with clients from cold calling to closing, maintain relationships, and drive revenue across broadcast, streaming audio, experiential marketing, and other campaigns. You’ll present marketing programs, solicit investments for various projects, manage client relationships, coordinate with internal teams, and use CRM to track activity. The role emphasizes strong communication, negotiation, relationship-building, strategic consulting, and the ability to operate both independently and within a team to meet revenue goals.
Required Qualifications
- Motivated, enthusiastic self-starter that can work effectively in a team environment and independently as needed
- Excellent oral and written communication skills
- Effective time management
- Strong negotiator
- Detail oriented
- Able to professionally present, strategically consult, sell, and service both potential and existing clients
- Maintain existing business relationships while striving to increase billing and market share
- Attain new business accounts and sponsorships for the company
- Develop and maintain relationships with corporate, advertising, and public relations communities
- Create and present marketing programs to local businesses, corporations, and advertising agencies
- Solicit client investment for broadcast and non-broadcast projects, experiential marketing, streaming audio and other projects
- Maintain an organized format on each sales call with client marketing analysis, target consumer needs, benefits sought, assignments and follow-up
- Identify, contact, develop and sell new accounts in line with sales goals
- Prepare for sales calls in advance
- Know the relevant business reason for seeing the client
- Know customers’ target consumer and previous years’ investment
- Research the industry to understand trends
- Achieve revenue goals by category as assigned
- Communicate regularly with top Key and Target accounts regarding their marketing campaigns
- Be the primary liaison between Beasley Media Group and customers for service and opportunities
- Develop relationships with key client stakeholders, leadership, and ownership
- Leverage knowledge of BBGI products, benefits, pricing, and competition
- Update expertise with advertising/marketing, promotions, events, digital, audio, and video campaigns
- Be familiar with competitors’ features, benefits, strengths, and weaknesses
- Plan and organize work efficiently (schedules, appointments)
- Maintain updated account and sales records using CRM
- Provide organized reports as requested by management
- Communicate with supervisor about progress and needs
- Provide weekly updates to management via CRM
- Be available to support client promotions and experiential marketing activities
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