Dialer Campaign Strategy and Optimization
$86,300–$118,700 year
RemoteUnited States
Job Summary
Lead strategy, execution, and continuous improvement of acquisition and retention dialer campaigns by translating business goals into actionable outreach plans. Own performance from planning through optimization, partnering with Operations, Marketing, Analytics, Technology, and vendor teams to develop targeted strategies and drive operational excellence. Utilize data-driven insights and test-and-learn methodologies to maximize contact rates, conversion performance, and cost efficiency while resolving operational issues quickly. This role is part of Humana's healthcare services division, supporting millions of people in achieving their best health through insurance and CenterWell healthcare services.
Required Qualifications
- 5+ years of experience in campaign management, contact center operations, dialer strategy, marketing operations, member engagement, or business analytics
- Proven experience managing and optimizing outbound and inbound outreach campaigns with responsibility for conversion, contact rate, and efficiency outcomes
- Experience developing campaign targeting strategies, segmentation models, and performance optimization initiatives
- Experience working cross-functionally with Operations, Marketing, Analytics, Technology, and Vendor partners
- Demonstrated success managing multiple initiatives and delivering measurable business results
- Experience with dialer platforms and workforce/contact center technologies
- Strong understanding of contact center technologies, dialer platforms, campaign management, and lead management processes
- Advanced analytical skills with the ability to interpret complex data sets and translate findings into actionable recommendations
- Experience designing and executing test-and-learn strategies, including scripting, segmentation, call timing, and outreach optimization
- Strong knowledge of campaign performance metrics, including conversion rates, contact rates, cost per acquisition, and cost per retention
- Ability to identify trends, risks, and opportunities and proactively develop optimization strategies
- Strong project management and organizational skills with exceptional attention to detail
- At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required
- Wireless, wired cable or DSL connection is suggested
- Satellite, cellular and microwave connection can be used only if approved by leadership
- Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
- Occasional travel to Humana's offices for training or meetings may be required
Desired Qualifications
- Experience in healthcare, pharmacy, health plan, Medicare, or regulated environments preferred
- Bachelor's degree
- Proficiency in Excel and data visualization/reporting tools (Power BI, Tableau, or similar)
- Experience utilizing CRM and campaign management systems
- Ability to partner with technical teams to define business requirements and support system enhancements
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.