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OktaPosted 1 month ago

Developer Platform Partnership Marketing Manager

HybridSan Francisco, California, United States

Full TimeLargeCybersecurity Software

Job Summary

Sourcing and building relationships with high-potential developer platforms like Vercel, Replit, and Lovable to drive joint campaigns and integrations. Lead end-to-end execution of co-marketing initiatives, including hackathons, conferences, and demo nights, while tracking KPIs such as signups and activations. Collaborate cross-functionally with Product, Engineering, and Developer Relations teams to translate technical integrations into compelling developer narratives. Evaluate prospective partners for ecosystem fit and strategize prioritization of Auth0 within external developer tooling landscapes.

Required Qualifications

  • 3–5 years of experience in partner marketing, developer marketing, or a technical product role with a partnership component
  • Demonstrated ability to source and close cold partnerships — not just manage warm inbound relationships
  • Strong cross-functional influence skills; comfortable driving prioritization decisions with product teams and external partners without formal authority
  • Technical fluency sufficient to evaluate integration complexity, understand product roadmap tradeoffs, and assess what a partnership requires to go live
  • Proven success running joint go-to-market campaigns with external partners, ideally in developer tools, SaaS, or startup ecosystems
  • Strong storytelling ability to translate technical features into developer-first value propositions
  • Experience supporting event marketing (meetups, hackathons, conference sponsorships)
  • Data-driven mindset with experience measuring campaign performance and iterating
  • Deep understanding of how developers discover, evaluate, and adopt new tools

Desired Qualifications

  • Hands-on familiarity with the modern AI developer tooling ecosystem — platforms like Vercel, Replit, Lovable, Bolt, Builder.io, and similar
  • Understands these communities from the inside, not just as a marketer
  • Experience with AI-native or vibe-coding platforms (V0, Lovable, Cursor, or similar)
  • Prior experience in a fast-paced environment (startup, SaaS, or open-source ecosystem)
  • Bachelor's degree in Marketing, Communications, or a related field

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