Designer Specialist
Remote
Job Summary
Lead design and execution of paid media creative (static, video, and UGC-style ads) from concept to delivery across Meta, TikTok, Google, and other acquisition channels. Create high-performing assets for acquisition initiatives optimized for click-through and conversion, including conversion-focused landing pages with strong UI/UX principles. Define and improve creative testing frameworks, design guidelines, and workflows to enable rapid iteration and volume for performance marketing. Collaborate with paid media, data, and product teams to align creative with acquisition KPIs, ensuring brand consistency while adapting to platform-native formats. Provide feedback, coaching, and direction to elevate creative output and testing velocity, leveraging an AI-first mindset with advanced Gen AI model usage.
Required Qualifications
- Lead the design and execution of paid media creative (static, video, and UGC-style ads) from concept to delivery across Meta, TikTok, Google, and other acquisition channels
- Create high-performing assets for acquisition initiatives (ad creatives, landing pages, funnels) optimized for click-through and conversion
- Define and improve creative testing frameworks, design guidelines, and workflows that enable rapid iteration and volume for performance marketing
- Collaborate with paid media, data, and product teams to align creative with acquisition KPIs (CTR, hook rate, CPA, ROAS)
- Design conversion-focused landing pages with strong UI/UX principles to maximize new-customer conversion
- Generate innovative creative concepts and angles that improve top-of-funnel performance and lower acquisition costs
- Ensure brand consistency across all acquisition touchpoints while adapting to platform-native formats
- Provide feedback, coaching, and direction to elevate creative output and testing velocity
- AI-first mindset: advanced user of Gen AI models (GPT 2, Nano banana 2, etc.)
- Background in graphic design, visual communication, or UI/UX, with 2+ years of experience designing for email marketing and retention-driven experiences
- Proficiency in Figma and Adobe Creative Suite, with hands-on experience building emails within an ESP (e.g., Klaviyo)
- Solid understanding of responsive email design and UI/UX principles applied to landing pages and collections
- Ability to work within and maintain design systems and brand guidelines across multiple touchpoints
- Comfortable reading engagement and conversion metrics (open rate, CTR, conversion) to inform design iteration
- Strong collaboration skills, with experience partnering with marketing, data, and product teams
- Attention to detail and ability to translate briefs into on-brand, high-performing creative under tight timelines
- Experience in AI-powered design tools and automations to improve speed and scalability
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