Demand Marketing Manager
HybridAuckland, Auckland, New Zealand
Job Summary
Develop and execute multi-channel demand generation campaigns, including Account-Based Marketing (ABM), paid advertising, and lead nurturing, to generate pipeline for sales teams across school, district, and state levels. Oversee the setup, configuration, and optimization of lead scoring models, routing rules, and campaign workflows within marketing automation and CRM systems. Collaborate with the Head of Digital and sales to define target accounts, establish priorities, and align on shared success metrics while translating market research into actionable buyer journey insights. Proactively test new tactics and creative approaches to capture audience attention in the competitive education technology landscape. This role operates in a hybrid arrangement with three days in the Auckland office and includes work from home on Tuesdays and Thursdays.
Required Qualifications
- 6+ years of experience in a software engineering role
- Strong proficiency in modern programming languages (e.g., JavaScript, TypeScript, Python, Go)
- Experience working with web technologies and cloud infrastructure
- Familiarity with scalable backend systems and API development
- Comfortable with agile workflows and collaborative development
- Experience debugging complex systems and writing clean, maintainable code
- Hybrid arrangement of Mondays, Wednesdays and Fridays in office. Tuesdays and Thursdays are work from home
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