Demand Marketing Manager - Apex Invest
On-site · London, England, United Kingdom
Job Summary
Demand Marketing Manager for Apex Invest responsible for driving global demand generation across a sophisticated, data-driven private capital platform. Lead integrated, multi-channel campaigns to generate qualified pipeline for allocators and fund managers, aligning with Sales, Product, and Portfolio Marketing. Develop persona-based messaging for both sides of the marketplace, translate complex platform capabilities into clear commercial messaging, and optimize KPIs across the funnel (MQL, SAL, pipeline contribution) using CRM and marketing automation. Collaborate with Content, Brand, Events, and Analytics teams to deliver asset-led campaigns (reports, case studies, platform demos, webinars) and drive platform adoption. Requires 4–7 years of experience in B2B demand marketing within financial services/asset management or related fintech domains; strong analytical capability and demonstrated ability to operate in global, matrixed organizations.
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