Demand Generation Specialist
On-siteMohali, Punjab, India
Job Summary
Develop market-specific content and digital marketing plans to build awareness, interest, and consideration across B2B SaaS channels. Plan and manage integrated demand generation campaigns including email, PPC, and LinkedIn ads to drive pipeline growth, while leading Account-Based Marketing programs and organizing virtual and in-person events. Generate thought leadership assets such as whitepapers and case studies, build partnerships with technology and research firms, and monitor competitive intelligence to design shadow marketing strategies. Collaborate with sales, product, and cross-functional teams to align initiatives with go-to-market goals, manage external vendors, and engage industry influencers to amplify presence in the AI ecosystem. Optimize campaigns for channel efficiency and ROI through hands-on analysis of large data sets.
Required Qualifications
- 5–8 years of B2B SaaS marketing experience
- proven track record in demand generation
- proven track record in growth
- proven track record in pipeline building
- Strong experience with ABM programs
- experience with integrated campaigns
- experience with pipeline acceleration
- Hands-on expertise with marketing automation tools
- Hands-on expertise with CRM tools
- Deep experience managing LinkedIn campaigns
- Deep experience with Google PPC
- Deep experience with Google Analytics
- Deep experience with SEO
- Deep experience with SEM
- Excellent written communication skills
- Excellent verbal communication skills
- ability to craft compelling campaigns
- ability to craft compelling content
- Highly analytical mindset
- comfortable working with large data sets
- ability to identify patterns
- ability to optimize campaigns
- Creativity
- data-driven discipline
- ability to balance innovative ideas
- ability to deliver measurable business outcomes
Desired Qualifications
- MBA (Marketing/Strategy) from a Tier I B-School
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.