Demand Generation Specialist "Marketing"
On-siteMaple Plain, Minnesota, United States
Job Summary
Plan and execute multi-channel campaigns for lead generation, nurturing, and account growth. Craft email content and ABM strategies to drive awareness and accelerate movement through the demand funnel. Partner with sales and operations to develop campaign collateral, identify target accounts, and deploy Pardot workflows for reporting. Support the process of passing qualified leads to sales teams with relevant background information. Collaborate with analytics to report on campaign performance and adapt strategies based on metrics. Lead cross-functional strategic programs from top-of-funnel initiatives to multi-channel ABM efforts.
Required Qualifications
- Bachelor's degree or equivalent
- 3-5 years working within a marketing team, preferably in a B2B environment supporting demand generation efforts
- Excellent writing skills
- Ability to understand and use metrics to adapt and test strategies
- Familiarity with Pardot and Salesforce
- Familiarity with Monday.com
- Experience collaborating effectively with sales and marketing
- Self-starter with an enthusiasm to learn and develop subject matter expertise
- Keen observer and learner looking to continually be challenged and grow
- Ability to determine when to escalate problems to leadership and when to carry out solutions on your own
- Ability to work independently with excellent communication skills
- Detail-oriented, self-reliant, and process-driven mindset
- Highly organized with excellent time management skills
- Experience using Microsoft Office products (e.g. Word, PowerPoint, Excel, etc.)
- Strong understanding of marketing and sales funnels to contribute to team discussions, cross-department collaboration, and key projects
- Strong independent drive for results
- U.S. Citizens, lawful permanent residents (green card holders) or foreign nationals granted refugee or asylee status
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