Demand Generation Specialist

Demand Generation Specialist responsible for owning end-to-end marketing programs that generate pipeline and drive revenue. You will design programs, manage systems, and be accountable for results, with a high-visibility impact on pipeline and annual contract value. Own campaigns from brief to build to performance analysis, build nurture strategy in HubSpot including workflows and lifecycle messaging, run email programs, maintain clean lead scoring and segmentation, track MQL volume and funnel conversion, surface actionable insights, and collaborate with sales, enablement, and marketing. Partner with content and sales on webinar strategy and promotion, contribute to outbound programs with BDR and sales leadership, align messaging with content and agency partners, and support messaging and assets for consistent pipeline. Measure success through marketing-sourced ACV and MQL quality, proactive reporting, scalable HubSpot workflows, and cross-functional coordination to compress sales cycles.