Demand Generation Program Manager | Canada | Remote
RemoteUnited States
Job Summary
Own customer lifecycle demand gen by building and running programs that drive expansion, cross-sell, and adoption across email, in-app, web, and field channels. Work across paid, events, and outbound to support shifting priorities, then build agentic workflows using AI tools to automate execution and treat automation as a first-class deliverable. Connect marketing signals directly to the sales motion by translating data into account coverage and buying signals for sellers to act on. Measure pipeline impact honestly, instrument programs, and kill what isn't working while partnering with sales leadership on what's effective. This role focuses on existing-customer growth within Grafana's open observability cloud, leveraging AI to scale operations beyond traditional headcount limits.
Required Qualifications
- 5+ years in demand generation, growth marketing, or lifecycle marketing at a B2B software company
- Proven range: you've run programs in at least two or three channels (email/lifecycle, paid, events, web, outbound)
- Experience marketing to existing customers — expansion, cross-sell, or customer lifecycle programs
Desired Qualifications
- open source / developer-focused a plus
- Hands-on with AI in your actual work: you've built automations or agentic workflows
- Comfortable with data: you can pull your own numbers, sanity-check them, and build a program readout a VP would trust
- Strong program management fundamentals — you ship on time, communicate proactively, and work well with sales, product marketing, and ops
- Experience with PLG or product-led motions alongside sales-led ones
- Familiarity with the observability / monitoring / open source ecosystem
- You've worked in Marketo, Salesforce, and a modern data stack (BigQuery or similar)
- You've written or shipped something public about AI in marketing operations
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