Demand Generation Manager | Talent Pool
$120,000–$120,000 year
RemoteCalifornia, United States or New York, United States
Job Summary
Manage media strategies for 4-5 client accounts by directly interfacing with clients, leading meetings, and preparing comprehensive reports to showcase results. Conceive and execute comprehensive demand generation strategies aligned with company goals, identifying target audiences and optimizing the new acquisition funnel. Spearhead the planning, execution, and refinement of multi-channel marketing campaigns while collaborating with product marketing and sales teams to ensure seamless alignment. Employ advanced data analysis techniques to dissect insights from CRM, MAP, ABM Tools, and Web Analytics, compiling reports detailing campaign results and actionable insights.
Required Qualifications
- Demonstrated experience building & optimizing paid media campaigns, preferably in a B2B SaaS/Tech environment
- Experience building & managing ad campaigns in Google Ads, LinkedIn, and Meta
- Familiarity with how digital ads are served and tracked using pixels, URL parameters (UTM codes), and conversion tracking via Google Tag Manager
- An analytical mindset and proven track record in making data-driven decisions to continually optimize performance and determine future investments
- Strong client-facing communication skills
- The ability to clearly articulate ideas, frame problems and offer solutions
- Strong organization & multi-tasking skills and the ability to consistently evaluate priorities with attention to detail
- The ability to resolve and/or escalate issues in a proactive manner in order to adhere to campaign delivery goals
- Must reside in CA, CO, FL, GA, IL, IN, IA, MD, MA, NY, NC, OK, OR, PA, TN, TX, VA or WA
Desired Qualifications
- Experience in other platforms (6sense, Youtube, Bing, X, Reddit, Capterra, etc.)
- Google Ads & Analytics certifications
- AI fluency with a habit of using AI tools to accelerate daily execution
- Bonus if experimenting with AI-powered workflows to automate parts of the campaign management process
- Excellent leadership and communication skills, with the ability to effectively collaborate with cross-functional teams and senior stakeholders
- Empathy – for our team, our partners, our clients, and their customers
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