Demand Generation Manager, Social Media

Demand Generation Manager to lead multi-channel demand-generation programs targeting SMB/B2B audiences. Responsibilities include planning and executing multi-channel campaigns (email, content, paid media, social, webinars), leveraging marketing automation and CRM systems to manage campaigns, generating and nurturing leads, aligning with sales for seamless handoffs, developing content assets aligned to buyer personas, measuring KPIs, and driving pipeline growth. The role emphasizes collaboration with sales, marketing operations, and product marketing, ongoing market research, ABM initiatives, and staying current with demand-gen best practices. Requires proven ability to plan, execute, and optimize campaigns, with a data-driven approach and experience in marketing analytics tools. Education: Bachelor's degree or equivalent experience preferred; typically 8+ years in related roles with B2B experience preferred. Skills include demand-generation strategy, campaign execution across channels, content development, lead management, and familiarity with marketing automation platforms (HubSpot, Marketo, Pardot).