Demand Generation Manager
$95,000–$113,000 year
HybridChicago, Illinois, United States
Job Summary
Develop and execute strategies to generate MQLs and SQLs, establishing KPIs to measure lead generation success and collaborating with sales to maximize pipeline impact. Design and implement integrated marketing campaigns across email, digital ads, social media, webinars, and events while strategizing, building, and deploying paid media on LinkedIn, Meta, and Google Ads. Optimize campaign performance by leveraging data insights to personalize outreach and improve ROI, ensuring alignment with audience segmentation and intent signals. Define, measure, and continuously improve funnel metrics, regularly reporting demand generation performance to stakeholders with actionable insights.
Required Qualifications
- 4+ years of experience in demand generation or a related role, with a focus on B2B SaaS or sectors like associations, nonprofits, or events
- A strong track record of driving substantial pipeline growth through multichannel marketing strategies
- Expertise in lead generation, nurturing, and pipeline acceleration strategies that directly contribute to revenue objectives
- Strong knowledge of marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and enrichment platforms (Clay, ZoomInfo)
- Proficiency in digital marketing tools and techniques, including paid media, SEO, and content marketing
- Experience building and managing high-performing teams, with a track record of fostering collaboration and accountability
- Strong project management skills to drive effective execution of marketing initiatives
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