Demand Generation Manager, New Logo
HybridDenver, Colorado, United States
Job Summary
Own end-to-end execution of AMERS new logo demand programs and sales plays, translating global strategy into pipeline-generating activity with clear feedback loops. Build a scalable content syndication engine and manage dark funnel engagement, trade association strategy, and industry publications to establish Sugar's presence with net-new buyers. Coordinate product launches with a new-logo lens, ensuring aligned messaging and field readiness across AMERS, EMEA, and APAC. Track, analyze, and report on pipeline generation, influence, and program effectiveness beyond last-click attribution. Export AMERS-informed guidance for market presence strategies to activate locally in EMEA and APAC. This hybrid role requires 2+ days in-office in Denver, CO, with some travel for trade shows.
Required Qualifications
- 7+ years of B2B marketing experience
- Experience owning programs with pipeline accountability
- Strong understanding of modern demand motions
- Experience building or activating trade association strategy
- Highly organized, execution-focused, and comfortable operating in a matrixed, evolving environment
- Data-driven mindset with experience measuring impact beyond direct lead attribution
- High autonomy and low maintenance
- Strong collaboration and communication skills cross-functionally
- Experience with marketing automation platforms and CRM platforms
- Some travel required for key trade shows, field events, and team offsites
- Working in-office a minimum of 2 days per week
- 7+ years of B2B marketing experience, ideally in SaaS or technology
- Experience owning programs with pipeline accountability—you've been measured on sourced and influenced pipeline
- Experience building or activating trade association strategy, industry communities, or influence-based programs (not just LinkedIn ads)
Desired Qualifications
- a strong focus on new logo acquisition and demand generation
- Experience with marketing automation platforms and CRM platforms
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