Demand Generation Manager, Lead Gen
$125,000–$195,000 year
HybridSan Francisco, California, United States
Job Summary
Own campaign execution and performance across scaled demand generation campaigns, delivering against lead volume, SQOs, and revenue targets. Manage campaign performance end-to-end by analyzing engagement, lead volume, and conversion rates to identify drivers for success and opportunities to optimize strategy. Develop and execute campaign roadmaps across targeting, segmentation, personalization, messaging, and creative to improve outcomes. Partner with channel owners, marketing operations, product marketing, and sales teams to ensure accurate tracking, lead routing, and effective lead qualification. Analyze data insights and translate them into actionable recommendations to improve performance, leveraging AI tools to enhance operational efficiency. Communicate strategy and performance to inform stakeholder decisions. This execution-focused role requires translating quarterly targets into channel execution plans and driving test iterations to improve conversion across targeting and creative materials.
Required Qualifications
- BA/BS degree in marketing, business, or a related field
- 5+ years of growth marketing experience
Desired Qualifications
- Proven experience running scaled demand generation programs across channels (paid, email, web) with a focus on execution and performance optimization
- Creative marketer with a passion for understanding the audience and designing programs that inspire action
- Exceptional interpersonal, communication (oral and written), and presentation skills
- Strong analytical skills with the ability to interpret funnel metrics, identify performance drivers, and translate insights into actionable optimizations
- Ability to prioritize, balance multiple projects, and manage complex workstreams while consistently delivering results
- Experience collaborating across time zones to develop global strategies
- Strong ability to collaborate, build deep relationships with colleagues, and influence functional teams to achieve goals
- Experience working with Sales teams
- Direct Sales experience or prior roles working closely with Sales leadership
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.