Demand Generation Manager (HubSpot)
$90,000–$100,000 year
Remote
Job Summary
Lead planning, execution, and optimization of integrated marketing campaigns across email, paid digital advertising, webinars, and landing pages to generate qualified leads and support sales pipeline growth. Serve as the organization's primary HubSpot administrator, managing CRM data, segmentation, workflows, and automated nurture campaigns to ensure scalable, data-driven operations. Plan and optimize paid advertising campaigns on Google Ads and LinkedIn Ads while continuously improving performance metrics such as cost per lead, click-through rate, and return on ad spend. Analyze campaign performance, develop dashboards, and conduct A/B testing to drive continuous improvement and actionable recommendations for leadership. Partner with Sales and Executive Leadership to align initiatives with business priorities and translate product capabilities into compelling messaging.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent combination of education and experience)
- 5–7 years of experience in demand generation, digital marketing, campaign management, or growth marketing in a B2B environment
- Demonstrated success planning, executing, and optimizing multi-channel marketing campaigns that generate qualified leads and support pipeline growth
- Hands-on experience administering HubSpot (or a comparable CRM/marketing automation platform), including workflows, segmentation, lead scoring, reporting, and campaign automation
- Experience managing and optimizing paid digital advertising campaigns across platforms such as Google Ads and LinkedIn Ads
- Strong analytical skills with experience using campaign metrics and performance data to drive continuous improvement
- Excellent written and verbal communication skills with the ability to translate complex products or services into compelling customer-focused messaging
- Experience collaborating with cross-functional teams, including Sales, Product, and Executive Leadership
Desired Qualifications
- Experience marketing K–12 education products or services to school district leaders and educational decision-makers
- Advanced HubSpot administration experience, including CRM customization, integrations, reporting dashboards, and marketing automation strategy
- Expertise in PPC strategy, budget management, bid optimization, and performance measurement (CPL, CTR, ROAS, and conversion rates)
- Experience optimizing marketing funnels, lead lifecycle management, and marketing-to-sales handoff processes
- Experience supporting product launches, go-to-market initiatives, and value proposition development
- HubSpot Marketing Hub and/or HubSpot CRM certifications
- Experience with Google Analytics 4 (GA4), Google Tag Manager, and other digital marketing analytics tools
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