Demand Generation Manager, Enterprise Accounts

Develop and execute comprehensive annual marketing plans, taking full ownership of both Demand Generation and Account-Based Marketing (ABM) strategies to hit target prospect, opportunity, and revenue goals. Build and scale targeted ABM programs specifically tailored to large medical practices, orchestrating multi-channel plays to engage key decision-makers through complex buying cycles. Manage vertical campaign budgets and partner with Product Marketing and Digital Media teams to deliver full-funnel GTM campaigns across paid media, content, events, and outbound plays. Collaborate closely with Sales Representatives, SDRs, and Solution Engineers to execute account plays, align on key account targets, and maintain clear feedback loops. Partner with Product Marketing and Corporate Marketing Teams to produce compelling assets—such as case studies, white papers, webinars, and sales enablement tools—focused on enterprise drivers like operational efficiency, data analytics, patient engagement, and regulatory compliance. Build and maintain performance dashboards to track campaign health, account engagement, and funnel velocity, using data insights to optimize marketing spend. Identify, plan, and execute strategy for key trade shows and event activations to generate enterprise leads and deepen relationships with target accounts.