Demand Generation Manager
RemoteUnited States
Job Summary
Project manage integrated demand generation campaigns from kickoff through launch and follow-up, coordinating deliverables across Product Marketing, Content, Brand, Paid Media, Lifecycle, Web, Marketing Operations, and Sales. Plan and execute virtual events and webinars, including speaker coordination, promotion, logistics, and post-event nurture, while managing partner co-marketing programs with joint plans and lead-sharing requirements. Build project plans, briefs, and checklists to surface risks and dependencies, ensuring programs launch on time to contribute to pipeline goals. Partner with Sales and RevOps to define target audiences, prepare enablement materials, and ensure coordinated lead follow-up. Track registration, engagement, lead, pipeline, and conversion performance to synthesize results and optimize future programs.
Required Qualifications
- 3+ years of experience in demand generation, integrated marketing, field or event marketing, partner marketing, or a related role within B2B SaaS or technology
- Demonstrated experience coordinating integrated campaigns with multiple channels, contributors, deadlines, and dependencies
- Hands-on experience planning and running webinars or virtual events from promotion through production and follow-up
- Strong project management skills and a track record of bringing structure to fast-moving, cross-functional work
- Clear, proactive communication and the ability to build productive relationships across Marketing, Sales, RevOps, and external partners
- Working knowledge of funnel metrics and the ability to connect campaign activity to lead, pipeline, and revenue outcomes
- High attention to detail, strong follow-through, and comfort managing several programs at different stages simultaneously
- A resourceful, collaborative mindset and willingness to roll up your sleeves to get the work done
- Experience with marketing automation, CRM, webinar, and project management platforms
Desired Qualifications
- familiarity with Salesforce and Marketo
- Experience in HR technology, recruiting technology, or an adjacent B2B SaaS category
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