Demand Generation Manager, Email Campaigns
$100,800–$189,000 year
On-site · Atlanta, Georgia, United States
Job Summary
Demand Generation Manager, Email Campaigns to own and scale TriNet's email and lifecycle marketing engine. Architect full-funnel nurture ecosystems, design, build, and optimize behavior-based nurture streams, and lead from day one. Serve as the in-house Eloqua expert (segmentation, lead scoring, progressive profiling) and translate business goals into automated systems integrated with CRM. Write high-performing email copy across funnel stages, develop testing frameworks for subject lines, CTAs, messaging, and formats, and drive measurable improvements in deliverability, engagement, conversion, and pipeline impact. Collaborate with Demand Gen, Product Marketing, Sales, and RevOps to ensure email is integrated into broader campaigns; maintain a consistent brand voice and leverage data-driven insights to optimize performance.
Required Qualifications
- Bachelor's degree or equivalent experience
- 8+ years experience in demand generation, digital marketing, or related roles with a focus on lead generation, nurturing, and pipeline growth (B2B preferred)
- Deep lifecycle marketing expertise across acquisition, nurture, acceleration, and retention
- Advanced knowledge of Eloqua and marketing automation architecture
- Proven experience building complex, high-performing nurture programs
- Exceptional writing and messaging skills
- Data-driven mindset with strong testing/optimization frameworks
- Ability to operate both strategically and tactically
- Experience with marketing automation platforms (HubSpot, Marketo, Pardot) and CRM integration (e.g., Salesforce)
- Strong collaboration and communication skills
- Results-oriented with ability to manage multiple projects in a fast-paced environment
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