Demand Generation Manager
RemoteUnited States
Job Summary
Own demand generation strategy across paid, owned, and earned channels to generate qualified pipeline aligned to revenue goals. Design integrated campaigns and nurture strategies that move prospects through the funnel, partnering with SDRs to improve MQL-to-SQL conversion and lead quality. Identify, test, and scale new acquisition channels while continuously optimizing channel performance through experimentation and data-driven iteration. Manage demand generation budgets to maximize ROI and report on key growth metrics including MQLs, SQLs, and CAC. Collaborate with Brand, Product, and Sales teams to develop compelling assets and ensure alignment on messaging.
Required Qualifications
- 5+ years experience in Marketing Demand Gen in B2B high growth SaaS
- Experience partnering with outside agencies to accelerate testing and execution
- Experience with content syndication platforms, trade media, and association marketing
- Experience with Google Adwords, Google Analytics, Facebook Ads & LinkedIn Ads
- Familiar with traditional and digital marketing channels, content marketing and distribution platforms, and consumer analytics
- Experience managing marketing campaign budgets
- Understanding of lead funnels, comfortable using the language of ROI, ROAS, CAC
- Experience with Hubspot required
- Experience with SFDC required
- Hands-on experience with HubSpot and Salesforce
- Strong understanding of marketing attribution, funnel analytics, campaign measurement, and ROI reporting
- Experience managing paid acquisition platforms including Google Ads, LinkedIn Ads, and other digital advertising channels
- Familiarity with marketing automation, CRM workflows, landing page optimization, and campaign analytics
- Naturally curious with a passion for experimentation and continuous optimization
- Comfortable making decisions based on data rather than assumptions
- Strong analytical skills with the ability to translate insights into action
- High degree of ownership and accountability for business outcomes
- Excellent communication and project management skills
- Experience partnering effectively across Marketing, Sales, Product, and Customer Success organizations
- Ability to manage multiple initiatives in a fast-paced, high-growth environment
Desired Qualifications
- Experience with content syndication, industry publications, and association marketing
- Familiarity with WordPress, Zapier, Typeform, and basic HTML
- Experience marketing into the automotive industry is a plus but not required
- experience with SugarCRM preferred
- Experience with WordPress, basic HTML, Zapier, Typeform preferred
- Knowledge of the automotive industry a plus
- SugarCRM experience is a plus
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