Demand Generation Manager (B2B SaaS)
RemoteUnited States
United StatesRemoteFull TimeBachelors DegreeSmall
Full TimeBachelors DegreeSmall
Job Summary
Plan and execute multi-channel demand generation campaigns including ABM, SEM, social ads, and webinars for target markets in North America and Europe. Collaborate with Sales and Product Marketing teams to design scalable programs that align with global business objectives and GTM strategies. Leverage HubSpot and CRM platforms to track, report, and optimize performance using funnel metrics, ROI analysis, and attribution models. Conduct A/B testing on ads, landing pages, and nurture flows to drive continuous improvement and accelerate revenue.
Required Qualifications
- 5+ years of experience in B2B SaaS demand generation or digital marketing, preferably in technology or platform-led products
- Proficiency in analytics and reporting: Funnel metrics (MQL, SQL, CAC, pipeline contribution), Campaign ROI and attribution models
- Working knowledge of web analytics (GA4, UTM tracking, conversion events, landing page optimization)
- Ability to run A/B tests on ads, landing pages, messaging, and nurture flows
- Excellent communication and stakeholder management skills
- Bachelor's degree in B.Tech, Engineering, Marketing, Business, or an equivalent qualification
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