Demand Generation Manager (B-Corp | Portland, OR)
$100,000–$115,000 year
HybridBeaverton, Oregon, United States
Job Summary
Develop and execute full-funnel demand generation campaigns across email, paid media, content syndication, and events to drive Marketing Qualified Leads and accelerate them into closed-won revenue. Build, test, and optimize email nurture sequences, lead scoring models, and landing pages while using AI tools to create assets independently. Own the conversion performance of leanpath.com, diagnose drop-offs, and run A/B tests to improve rates. Manage organic social presence, webinar production, and lead handoff to sales, ensuring data integrity across HubSpot and Salesforce. Track pipeline health, CPL, CAC, and marketing-influenced revenue to inform data-backed strategy iterations.
Required Qualifications
- At least 5 years of experience in B2B demand generation, growth marketing, or campaign management
- Proven track record of successfully executing multi-channel campaigns that directly resulted in pipeline growth and revenue
- Hands-on experience building, launching, and optimizing paid campaigns directly in LinkedIn Campaign Manager and Google Ads
- Experience managing a paid media budget
- Deep proficiency in marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce)
- Experience with Account-Based Marketing (ABM) strategies
- Strong analytical skills with the ability to interpret complex data, map the customer journey, and translate metrics into actionable strategy
- Strong writing skills with the ability to produce campaign copy, blog content, and email independently
- Demonstrated fluency using AI tools to increase output without compromising quality
- Experience operating as the sole or primary demand generation resource on a small team
- A strong personal interest in sustainability, environmental advocacy, and our mission to end food waste
Desired Qualifications
- Experience within the SaaS or hardware space
- HubSpot
- RollWorks
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