Demand Generation Manager (B-Corp | London, UK)
$65,000–$75,000 year
HybridLondon, England, United Kingdom
Job Summary
Develop and execute full-funnel demand generation campaigns across email, paid media, content syndication, and events to drive Marketing Qualified Leads and revenue. Build, test, and optimize email nurture sequences, lead scoring models, and landing pages while maintaining data integrity in HubSpot and Salesforce. Create campaign assets including whitepapers, ad creative, and social content using AI tools, and manage webinar promotion and live production. Partner with sales to align on lead quality, handoff logic, and market trends, ensuring every routed lead includes complete context. Track pipeline health, cost per lead, and customer acquisition cost to inform data-backed strategy iterations.
Required Qualifications
- At least 5 years of experience in B2B demand generation, growth marketing, or campaign management
- Proven track record of successfully executing multi-channel campaigns that directly resulted in pipeline growth and revenue
- Hands-on experience building, launching, and optimizing paid campaigns directly in LinkedIn Campaign Manager and Google Ads
- Experience managing a paid media budget
- Deep proficiency in marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce)
- Experience with Account-Based Marketing (ABM) strategies
- Strong analytical skills with the ability to interpret complex data, map the customer journey, and translate metrics into actionable strategy
- Strong writing skills with the ability to produce campaign copy, blog content, and email independently
- Experience operating as the sole or primary demand generation resource on a small team
- A strong personal interest in sustainability, environmental advocacy, and our mission to end food waste
Desired Qualifications
- preferably within the SaaS or hardware space
- HubSpot
- RollWorks
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.