Demand Generation Manager, Asia
HybridSingapore, Singapore
Job Summary
Plan and execute integrated demand generation campaigns across Southeast Asia, spanning paid, organic, lifecycle, field, and ABM channels. Localize global campaign frameworks for regional relevance by adapting language, buyer behavior, and channel mixes to reflect local market dynamics. Partner with Brand, Content, Creative, Sales, and Field teams to align messaging with regional pipeline goals and account priorities. Manage campaign calendars, budgets, and vendor relationships across multiple markets and timezones while tracking performance to drive data-backed investment shifts. Represent Southeast Asia's needs in global planning to ensure strategy accounts for local realities rather than relying solely on US or EMEA lenses. Work within a lean-resource environment to self-serve assets and execute events, reporting OKRs to executive leadership.
Required Qualifications
- 5+ years in demand generation, integrated campaigns, or performance marketing
- ideally with experience across Southeast Asia markets
- Comfortable owning campaigns end-to-end, from planning through execution to reporting
- Comfortable self-serving in a lean-resource environment
- Experience managing media budgets - with or without agencies - across multiple markets in Asia
- Working knowledge of the channels and platforms relevant to APAC
- Able to read data and turn it into a recommendation
- Familiarity with Tableau and Salesforce
- Ability to report performance against OKRs/KPIs to executive leadership
- Strong collaborator who can align global and local priorities
- Organised enough to manage multiple markets, stakeholders, and timelines at once
- Genuinely curious about what makes buyers different in Southeast Asia
- Comfortable working async across timezones
- This role may require up to 10% travel
Desired Qualifications
- Master's degree preferred
- English major preferred
- Mandarin proficiency is highly desirable
- with Bahasa Malaysia considered a plus
- Familiarity with Tableau and Salesforce (or equivalent) preferred
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