Demand Generation
RemoteUnited States or Australia
Job Summary
Own the North American pipeline target by designing and executing a full demand generation program mix including field events, executive dinners, webinars, and industry programs. Build the quarterly plan that works backwards from revenue goals to set channel-level targets, budgets, and forecasts, while establishing campaign tracking and attribution infrastructure from scratch. Partner closely with Sales to ensure tight handoffs and shared accountability for pipeline quality, iterating quickly on which channels to scale or kill with limited resources. Define the demand generation playbook to lay the foundation for the function's future team and budget as you grow. This mid-senior role offers high autonomy and a hard revenue-linked number for someone who can build the machine that fills the pipeline from zero.
Required Qualifications
- 4–7 years of demand generation experience in B2B SaaS
- Spent your foundational years at a public software company where you learned what best-in-class demand gen looks like
- Then spent 2–3 years at an early-stage startup (under ~100 people) building the demand gen function from zero — choosing channels, setting up systems, and owning outcomes without a big team or budget
- Have hands-on experience across the program mix: field events, webinars, executive dinners, and industry programs, not just digital campaigns
- Think in pipeline, not MQLs — you work backwards from revenue targets and can defend your math
- Operate with high autonomy and low need for direction, and are relentless about follow-through
- Care about the quality of the pipeline you create, not just the volume — you see Sales as your customer
- Are curious about AI and excited to help define what an AI-first company looks like from the inside
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