Demand Generation Lead
$160,000–$200,000 year
On-siteSan Francisco, California, United States
Job Summary
Build and run outbound demand gen campaigns (email, LinkedIn, ABM) targeting commercial insurance brokerages while managing paid channels like LinkedIn Ads and Google Ads to own CAC and pipeline metrics. Own SEO strategy for compounding organic pipeline and monitor answer engine optimization (AEO) to ensure Fulcrum appears in AI-driven research tools. Build a gated content program to convert traffic into MQLs and run webinar programs that directly support AE pipeline targets. Define and instrument the MQL → SQL → S2 funnel in partnership with RevOps and Sales leadership on messaging and targeting. Report pipeline contribution and ROI directly to leadership as you stand up marketing ops fundamentals including attribution, lead scoring, and CRM integration. This 0→1 builder role influences the entire GTM motion for an AI platform saving enterprise brokerages thousands of hours annually.
Required Qualifications
- 7+ years in B2B demand generation
- ideally B2B SaaS
- Track record building outbound and paid pipeline-gen programs from zero
- Working knowledge of SEM/paid search platforms (Google Ads)
- SEO fundamentals (technical + content)
- Experience partnering directly with Sales/RevOps on lead handoff and SLAs
- ABM experience across both MM and ENT segments
- Experience running content-to-lead programs
- gating strategy
- nurture sequencing
- lead scoring tie-in
Desired Qualifications
- Early experience with AEO/GEO practices
- demonstrated curiosity about AI-driven search
- Insurance, insurtech, or vertical SaaS experience with complex, multi-stakeholder buyers
- Early-stage (Series A/B) experience building a marketing function from scratch
- Familiarity with marketing automation/lead scoring (HubSpot, Marketo, or similar)
- Salesforce
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