Demand Generation Consultant
On-site · Austin, Texas, United States
Job Summary
Freelance Demand Generation Consultants are sought to join Right Side Up's talent collective, supporting various B2B clients. Responsibilities include developing and executing demand generation strategies, planning and optimizing multi-channel campaigns, managing lead generation funnels, and analyzing campaign performance. Candidates should have a strong foundation in B2B demand generation, experience with multi-channel campaigns, and familiarity with marketing automation platforms.
Required Qualifications
- Strong foundation in B2B demand generation and pipeline marketing
- Experience building and optimizing multi-channel campaigns
- Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Ability to analyze performance data and translate insights into action
- Experience partnering closely with sales teams to drive revenue outcomes
- Comfort working across different industries, audiences, and go-to-market motions
- Strong project management and communication skills
Desired Qualifications
- Experience in high-growth startup environments
- Familiarity with both inbound and outbound demand generation strategies
- Experience supporting both strategic planning and hands-on execution
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