Demand Generation Campaign Manager
$109,000–$136,000 year
HybridNew York, United States
Job Summary
Own the end-to-end execution lifecycle of integrated campaigns focused on generating, capturing, and converting net new demand to drive pipeline and bookings with Revenue partners. Synthesize strategy into a cohesive multi-channel journey by coordinating channel owners (Paid Media, Web, Lifecycle, Field) and Brand partners to create a single customer journey. Manage timelines, dependencies, and quality across workstreams while holding teams accountable to SLAs and escalating blockers proactively. Drive clear campaign briefs detailing objectives, targeting, and channel mix to ensure full alignment with PMM, Content, Brand, and Revenue teams. Measure performance against funnel targets (leads, MQLs, IOs), derive actionable insights for budget allocation, and proactively identify new tactics when programs underperform. Act as the primary operational contact for Sales and SDR teams, ensuring they are enabled with content and context while monitoring lead routing best practices.
Required Qualifications
- 5+ years of experience in demand generation, integrated marketing, or campaign management, preferably in a B2B environment
- demonstrated ability to execute complex workflows adhering to strict GTM standards and SLAs
- take ownership of delivery and hold yourself and teams accountable to commitments
- natural collaborator who excels at building relationships and influencing stakeholders across different teams to achieve shared campaign goals
- communicate with clarity and conviction
- earn trust quickly
- navigate competing priorities with diplomacy
- comfortable working with marketing metrics to measure campaigns
- resilient mindset, focused on iterating quickly based on data
- see setbacks as learning opportunities and adjust tactics without losing momentum
- exercise good judgment within your campaign scope, making decisions without requiring constant direction
- know when to escalate and when to solve problems independently
- balance speed with rigor
- embrace a test-and-learn approach, prioritizing rapid execution, failing fast, and iterating quickly to drive continuous improvement
- stay curious about new channels, tactics, and approaches and are willing to experiment
- Excellent written and verbal communication skills
- capable of presenting complex information clearly and driving alignment
- document your work, share insights proactively, and help others understand both the 'what' and the 'why' behind campaign decisions
- Track record of owning multiple campaigns or programs from planning through optimization
- Comfort with marketing technology, analytics platforms, and data-driven decision-making
- Experience with cross-functional project management and stakeholder coordination
- Ability to manage ambiguity and work effectively amid competing priorities
- Organized, detail-oriented approach to execution and documentation
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