Def Jam, Regional Marketing Executive (1 year contract)
On-site · Kuala Lumpur, Kuala Lumpur, Malaysia
Job Summary
Regional Marketing Executive to develop, execute, and analyze marketing campaigns tailored to each territory’s cultural landscape and consumer behavior. Lead storyteller for Priority Artists & Projects, crafting compelling narratives and messaging; manage social media strategy and content calendars across platforms (Facebook, Twitter, Instagram, TikTok); ensure brand consistency; provide analytics and guidance to the team; grow social presence and engage influencers; assist in local marketing operations from track/album inception to promotions; analyze market trends to shape release strategies and develop marketing budgets; collaborate with New Business and Marketing teams to strategize promotions for artists and releases; 2 years of experience in a social media role and a BSc in Marketing or related field preferred.
Required Qualifications
- 2 years of experience as a Social Media Specialist or similar role
- BSc degree in Marketing or relevant field
Desired Qualifications
- 2 years of experience as a Social Media Specialist or similar role
- BSc degree in Marketing or relevant field
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