Dealer Marketing Consultant - Madison
$95,000–$105,000 year
On-siteMadison, Wisconsin, United States
Job Summary
Conduct in-person consultations, training, and data analysis with client dealers to implement industry-leading digital best practices. Deliver strategic digital consulting, analytics reporting, and establish a premium online customer experience for vehicle shoppers. Manage dealership website optimization, SEO, SEM, social media reputation, CRM/DMS systems, and Google Adwords/Analytics. Travel extensively across Minnesota, Wisconsin, Iowa, and adjacent states to build relationships with key stakeholders. This role supports the brand's goal of optimizing dealer digital performance and requires deep automotive industry knowledge.
Required Qualifications
- Expert proficiency with Dealership Websites
- Expert proficiency with Search Engine Optimization (SEO)
- Expert proficiency with Search Engine Marketing (SEM)
- Expert proficiency with Social Media and Reputation Management
- Expert proficiency with CRM / DMS Systems
- Expert proficiency with Google Adwords / Analytics
- Automotive experience
- Extensive travel in Minnesota, Wisconsin and Iowa along with adjacent states
Desired Qualifications
- Passion for all things automotive and digital
- Previous automotive experience as a Marketing Manager
- Previous automotive experience as an eCommerce Director
- Previous automotive experience as an Internet Manager
- Previous work experience in the Automotive industry as a Digital Resource
- In depth knowledge of dealership sales strategy
- In depth knowledge of marketing
- In depth knowledge of operations
- Ability to properly coordinate digital strategy elements into business plans
- Exceedingly professional demeanor
- Organized nature
- Detail orientated nature
- Enjoyment of traveling extensively
- Ability to build relationships with key stakeholders inside and outside the brand
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